CLIENT
Chippy Sauce
PROJECT
Choose Chippy Sauce
YEAR
2025
A SATIRICAL HOMAGE TO SCOTTISH IDENTITY, CHOOSE SAUCE REIMAGINES EDINBURGH’S NEIGHBOURHOODS AS BOTTLED FLAVOUR.
Each variant, from Morningside Mild to Pilton Heavy, captures the city’s class, culture, and character through typography, tone, and taste.
Borrowing its rhythm from Trainspotting, the campaign walks
the line between homage and parody, celebrating the grit, pride, and humour of a city that wears its sauce like
a badge.
Designed for supermarket shelves, born on the streets.
