CLIENT
Coca-Cola
CAMPAIGN
Zero Sugar Zero Fucks Given
YEAR
2025
A REMIX OF ONE OF THE WORLD’S MOST RECOGNISABLE BRANDS, STRIPPED OF ITS CORPORATE SMILE AND REBUILT WITH PUNK ATTITUDE.
This concept hijacks Coca-Cola’s red-and-black iconography and collides it with torn typography, halftone grit, and zine-style rebellion.
It’s a brand turned mirror, reflecting a culture addicted to authenticity theatre. “Zero Sugar. Zero Fucks Given.” becomes both slogan and critique, a large middle finger to performative branding.
Visually sharp, conceptually cynical, and self-aware enough to know it’s part of the problem.
