CLIENT
Ozharvest

CAMPAIGN
Reduce Edible Food Waste

YEAR
2023

THIS CAMPAIGN TWISTS OZHARVEST’S TRADEMARK OPTIMISM INTO SOMETHING DARKER.

By fusing its bright yellow palette with horror-film iconography, it reframes food waste as the real monster.

Familiar villains, Pennywise, Hannibal Lecter, become stand-ins for gluttony and moral decay. It’s satire with bite: designed to provoke guilt, curiosity, and conversation.

The visuals are stripped back, cinematic, and deliberately uncomfortable, turning a feel-good charity into a moment of cultural confrontation. OzHarvest, but through the lens of a black comedy.